High Quality Content Writing Solution Provider?

I received an email a few days ago from an outsourcing firm whose sender claims:

"We have a team of unmatched copywriters holding years of expertise in writing impressively for varied business sectors with a key knowledge of online content writing and keyword rich writing."

Normally, I'd just pass this off as a poorly written communication from someone looking for business. This time I decided not to.

Okay, I get that business is tough out there these days and you need to do what you need to do to find new clients. My problem is the promise in the subject of this email message:

"High Quality Content Writing Solution Provider"

Really? I suppose I should have been impressed at how cheap the sender offered to have "professionally written" content delivered to me in just 24 hours for such an amazing price ...

"We offer quality content writing services at your affordable price for as low as $1"

$1? Well, it's good to know that if I want to try them out, they encourage me to do that ...

"To test our expertise, we can provide with sample writing too for free on any topic as asked by you."

So they "can provide with sample writing too for free". How 'bout that? And, they must have been at it for awhile, because they claim...

"Over the years we are successful in building reputation for us as a quality content management solution provider "

I know the tendency is to jump on any SEO content provider that's going to offer you copy for just $1. But is it worth it? If you are marketing to a reasonably educated audience who speak English as a native language, will you be turning them (your audience, your prospects) away for good? Is your bounce rate going to go through the roof? Is it fair to say, "You get what you pay for"?

Is that what this world has come to - throw any junky $1 content out there and hope the search engines suck it up? I hope not. And if you want quality content in the future, you'd better hope not, too.

At HelpDocuments.com, you get well-written content from native English speakers and writers. While we know how to help search engines understand what your content is about, we don't neglect the humans who are going to be reading your page.

We know you only get one chance to make a first impression.

You will pay more than $1 obviously, as I and my associate live in America and we can't afford to work for $1/article or $1/hour. In fact, if you hired us as an employee you'd have to pay us at least minimum wage. But you'd expect to pay more than minimum wage for quality content, wouldn't you? Especially for content that's crafted to draw visitors to you site and get them to take a desired action. Certainly you wouldn't expect to have original, quality content produced at the rate of an article every 30 seconds, would you?

HelpDocuments.com is the American SEO copywriting and web content development firm for America and Canada. We don't send solicitations around the world and we don't use overseas writers. In short, we don't pretend to be who we are not, and we don't want to be all things to all people around the world. We just want to be extraordinary for our clients.

If you are part of a US-based or Canadian-based business and need "high quality content writing" for your website, I hope you will consider your content worth more than $1. If you hire us, you can also expect to actually receive "high quality content writing" for YOUR audience, at the fairest price we can possibly offer. And, of course, we "can provide with sample writing too for free". Gee, did you think we were going to charge you for samples? Especially since there are loads of samples right on our site that you can access 24/7. You don't even need to ask.

Having said that, I can move that stale message to the trash now. That firm's not going to get $1 from me.

Page Load Time and AdWords Quality Score

Last fall, Google implemented what it calls its "Quality Score" for AdWords advertisers. Improving your Quality Score can mean that your ad can be placed higher up in the search results at a lower cost per click. As a rule, the higher up in the list of ads your page appears, the more likely it is that someone will click your ad and visit your site.

There are several factors Google considers when calculating your Quality Score, including:

• The relevance of your landing page to your AdWords ad


• The click-through rate of your ad


• The time it takes for your landing page to load once the ad link is clicked
  

My guest on my About Home Business website, web developer and Internet marketer Dan Smith, in his article, Improving Your Quality Score in Google AdWords, takes a look at how you can reduce the amount of time it takes to load your landing pages, and, hopefully, improve your AdWords Quality Score as a result.

Keep in mind that you should be using dedicated pages on your website as landing pages for your ads. You should not just have the ad point to your home page or another existing page on the site. The visitors you receive from your pay-per-click ads are usually ready to take action - make a purchase, etc. Your landing page needs to be specifically designed to encourage them to take that action while they are on your site. Additionally, you can create separate landing pages for different keywords you are targeting, so you can massage the text and other content on those pages to be highly relevant to your ad, also improving your Quality Score.

HelpDocuments.com offers PPC services for its organic SEO clients. PPC is great for new sites that are waiting to rise up in the natural search rankings and get noticed. Additionally, studies have shown that using PPC and organic SEO together can result in better click-through-rates for BOTH your organic pages and your paid search ads.

Our services not only include PPC campaign setup and management, but also custom landing page development, so we can take the necessary steps to keep your Quality Score at its best.

New AdWords advertisers are sometimes challenged and overwhelmed by all of the nuances there are to paid search advertising - that's why we're here to help!


Read: Improving Your Quality Score in Google AdWords

Case Study: How Organic SEO Can Boost Traffic

While I can't reveal the client's name, I'd like to share the following case study to show you how organic SEO can boost your site's traffic.


Background

Client academic institution came to me to initiate an organic SEO campaign in order to increase site traffic. After reviewing the client's needs, we agreed that I would conduct keyword research and carry out on-page optimization of the main pages within the client's site. No link building or off-site promotion was carried out.

After the keyword research was completed, I implemented all SEO changes and uploaded the optimized changes to the client's server on December 12, 2008.

Traffic Baseline

I set up the client's site in Google Analytics to keep tabs on its progress before I began the keyword research. In order to establish monthly baseline traffic levels, Google Analytics was activated for the site more than 30 days before the SEO changes went live. This allowed me to establish (pre-SEO campaign) baseline statistics for the month immediately before taking the optimized version live. The following baseline site analytics were noted:

• The site received 1,808 visitors during the baseline month.


• The number of visitors arriving from all search engines was 442, or 24.45% of all traffic. (This is much lower than average, indicating in and of itself potential problems with search engines.)


• The number of visitors arriving from Google search was 401 for the baseline month.

SEO Results

After the SEO changes went live, the client began seeing results in the search engine ranking pages almost immediately. More importantly, traffic began building.


Takeaways

• In the first month, all traffic increased by 5.12% but the number of visitors arriving from the search engines increased by 40.46%. The traffic increase from Google alone was 74.58%.


• Over a two month period, all traffic increased by 24.49% but the number of visitors arriving from the search engines increased by 154.07%. The traffic increase from Google alone was 150.36%. While Google showed almost immediate results, other search engines took longer to respond to the SEO changes.


• Over the 60-day period, the volume of direct traffic (visitors typed in the URL) DROPPED by 36.26%; the volume of traffic coming from referrals (links) DROPPED by 8.72%.

The Value of SEO

Is there any question then, that organic SEO works? Keep in mind, there was NO link campaign, there were no PPC ads in place, and no other promotional activities took place during the period studied.

Clearly, SEO boosted the site's traffic. In fact, when you consider that the traffic from non search engine sources DROPPED during that two-month period, I think you can easily say that if the client hadn't implemented their SEO campaign, their site traffic would have declined over that 60-day period.

In my mind, the other thing this points out that you don't need to go overboard if you want SEO to boost your site traffic. Here, the client just took advantage of keyword research services and on-page organic SEO to keep the project within their budget.

You can too. Contact us for search engine optimization consulting and start driving more traffic to your website.

Keyword Research Can't Be Overstressed

Jody Nimetz over at Enquiro, recently wrote a brilliant post entitled, B2B Keyword Research When You’re in a Niche Market/Industry.

While the piece specifically addresses keyword research for niche markets/industries, the advice Jody gives really applies to all keyword research, especially two points:

1. Keyword Research needs to progress and evolve.
2. Needing to get over your ego and thinking that you already know which keywords to focus on.

Search habits evolve, markets evolve and people evolve. Therefore, it's only logical that you need to look at your targeted keywords often. For example, when you find real "nuggets" - keywords that get great volume with low competition, do you really think that others won't eventually find those same nuggets and push you down in the rankings? Very likely. And, if you're in a true niche market where there are few competitors, as the market begins to evolve, your target customers might pick up different terminology than you would expect over time. Finally, it's not likely that you'll ever find every single relevant keyword phrase that will work for you in one shot. Sometimes, great keywords phrases can be found by accident. Maybe you've just read something or heard something that prompted you to think in a different way.

The second point can't be stressed enough. While it's true that you may have been doing well in your market for some time, especially for your brand terms, what about other terms that might have even better potential? This is one comment I often get - "We don't need keyword research, we already know what we want to target", but when I check into those phrases, I'm finding that there's either too little search volume for the keywords that are targeted or way too much competition to ever hope of dominating the organic search rankings. At least not without a SUBSTANTIAL budget and time commitment. You're not wasting money on keyword research, but there's a very strong possibility that you will waste search marketing dollars on keyword phrases that won't get you anywhere.

The other important aspect of keyword research is that it can help (a lot) to have an outsider look at your business and your keywords, since you may not be able to see the forest for the trees you are currently focusing on.

There's just no substitute for quality keyword research and should be a critical part of your search marketing strategy to allocate an adequate budget for it.